About Us

Hi. We are Daniel and Linus, founders of Good Looks. Not the we founded looking good, although we wish we could say that, we just founded the brand that wants to make everyone look as good as they feel. We established this company with the goal of creating quality everyday apparel while inspiring basic sustainability in the clothing and fashion industry. We care about expanding the intersection between durability, good looks, and giving back to the environment that supports our lives and adventures. 

To us, Good Looks is a brand all about doing what you love. We’ve been skiing in the Rockies and hiking the Appalachians since we can remember, and our recent love of surfing has inspired us to create an all encompassing brand. Our goal is to offer a product that seamlessly moves with you from the surf to the streets, and to the slopes. So, whether you ski or snowboard, hike or surf 🤙 , or just want to rep Good Looks all day, we all have the same goal: look good and protect our planet at the same time.

Overall, fast fashion contributes to 10% of our planet's yearly CO2 emissions. Not only that, but since 2000, on a global scale, consumers have bought but not used 60% more clothes. What's more, 85% of all textiles go to the dump each year. Let that sink in for a second. So this is our moment to ask you to really be conscious about your purchases. We want to prove to the fast and cheap fashion industry that a small start up that prioritizes the environment can grow to change the future of the clothing industry. Help us change the game.

We also wanna give a big shoutout to our art team led by Sydney and Gretchen (@sydney.n.art and @art.gret.s on Instagram). These two are highly talented and dedicated artists who have helped us with every aspect of the design and creation process aiding us in the creation of unique brand designs, especially our awesome Pelly logo and our one of a kind Wise Guys Collection. Thanks again to these two, and stay tuned with @goodlookscompany on Instagram, Facebook, and TikTok for more designs and savings as the seasons change.  


Good Looks 🤙